Promotional Marketing: What sets DDC Marketing apart is its ability to focus a wealth of experience leveraging the extensive experience (averaging over 25 years) of its core partner team to deliver cost-effective solutions that deliver measurable results. Our services include the following:
Interactive Solutions Services:
A full Interactive team enables us to deliver, cutting-edge technology and high-end security, together with our full legal/promotion administration, creative design and promotional strategy and concept development services.
We include all of the services of our basic admin package and add technology and hosting services to deliver effective online promotions that can stand alone or seamlessly integrate with off-line media vehicles.
Micro-Site for Sweepstakes Online Entry
- Splash/Landing Page
- Data Collection Page
- Name/address/email fields
- 2-3 closed-end questions (Optional)
- Opt-in request for future communications
- Official Rules Page
- Privacy Policy Page link
- Thank-you confirmation page
- Database exported into Excel format
Online Promotional Games
- Flash-based games – play daily or once only
- Instant Win games – daily, weekly, random
- Games of Skill – i.e., hole in one
- Match and win – code number distributed offline/on-pack
- Odds based games – contingency insurance
SMS/Mobile Campaigns: Here are two examples of Text-to-Win Promotions
Code Checking - Promotions that involve a unique prize code (e.g. on-packs, in-packs, sampling, direct mail, etc.) in which participants can immediately check to see if they have won by text-messaging the unique code they have been given. The server checks the database and instantly replies with a custom win/no-win messages and further instructions to the participant.
Code Distribution - Participants see a brand message with a call to action and send a text-message to receive more info along with their prize code. The server replies back to the participant with the custom promotional information message along with the unique prize code from a database of codes.
Additional Interactive Services
- HTML e-mail campaigns, blasts and entry confirmation
- Blog management, consulting and writing
- Downloadable instant-win prize fulfillment and sourcing – music, movies, coupon offers
- Surveys – overlaid with a sweepstakes to increase response rate
- Sales Associate and Dealer Incentive programs
Hosting Services: Hosting options for our online promotions is available. This server currently hosts over 750 unique websites, and has 24/7/365 server monitoring coverage. We offer shared hosing, virtual dedicated servers, and dedicated servers through this service
Monthly traffic reports are provided for all hosting clients which can be viewed online in real time and include stats on traffic information, referrer information, and other site statistics.
Sweepstakes/Games/Contest Administrative Solutions Services
- Legal advice and counsel
- Writing of Official Rules
- Procuring of surety bonds
- State registrations/filings
- Providing PO boxes/"Mail-to" addresses
- Winner selection/notification and confirmation
- Procuring Affidavits of Eligibility and Publicity/Liability Releases
- Winner's Lists
- 1099 forms
Ala-Carte Services:
- Prize selection and procurement
- Prize warehousing and fulfillment
- Data entry
- Travel coordination
- Creative design and copywriting services
- Print production and management including scratch/peel off game pieces
- Entry form and box production
- Contingency insurance for cash prizes programs
- On site management and supervision of games of chance at events
Promotional Solutions Services:
- Overall promotional concept development and planning
Coupon and Rebate programs
Sales and Dealer Incentive Programs
Account Specific Promotions
Sampling
POS and Merchandising Development and Creation
Tie-ins/cross promotions and partner programs
Loyalty and Continuity Programs
Promotional Products
Event marketing
Agency Creative and Design Services:
We bring together those experts and services that are right for the needs of the client.
- Brand identity and development
- Product launches
- Package design
- Internet marketing; web development & hosting, email & search engine marketing
- Direct marketing
- Advertising; print, broadcast & Internet
- Media planning and placement
- Creative services; design & copywriting
