Interactive Promotion Examples
IMA's Fly Away Sweepstakes
www.continental.com/for/flyaway
Continental Airlines Vacations and IMA (In-Flight Media Associates) teamed up to sponsor a monthly sweepstakes to give away a different deluxe vacation package to the featured destination of the month. This promotion is now in its third year. Read more about this on Donna's Promo Talk.
Scratchings-&-Snifflings Cute Cat Video Contest
 
This is a pet blog sponsored by Purina in which DDC Marketing teamed up with WME Blogs to develop one of the first contest promotions built into a blog. Each week starting in June we will chose a winner who's video will be featured on the blog and will receive a copy of the book Hooked on a Feline: Basic Cat Care from a different PUR-specitve.
Newton Learning Summer Adventure Teachers Promo
was created to reward schools and teachers who promoted the 2007 Summer Adventure program given at participating elementary schools within the state of Missiouri.
DDC Marketing was able to secure Branson Lakes Area Convention and Visitors Bureau as the ideal partner for this year's program which was a win-win for all.
OFUSA 2007 Office Upgrade Sweepstakes
Furniture USA is sponsoring this year long promotion, now in it's second year, targeted to business owners of office furniture. Grand Prize is a $10,000 Office Funiture Package plus five first prizes drawn throughout the year.
Qual-Craft Red Hot Ride Sweepstakes
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Qual-Craft industries drove contractors online to their website to enter for a chance to win monthly prizes including Qual-Craft products and free gas. Grand Prize winner had a choice between a Ford F10 Truck or a Harley Davidson.
Wall-Street Journal/L'OREAL Men
Golf Getaway Sweepstakes
WSJ gave its advertiser, L'OREAL Men the opportunity to drive their readers to the L'OREAL website to learn about the new men's line as well as enter for a chance to win a Golf Getaway to Pinehurst.
Wawa Get Caught With The Cup
Instant Win Game and Sweepstakes
Wawa was promoting it's new coffee cup by awarding thousands of prizes to people "caught with the cup" and those that submitted photos online of themselves with the cup. Wawa Cup Crews were out during morning drive times in various Wawa neighborhoods looking for customers with the new cup.
Heineken 2006 Latin Grammys Sweepstakes
As a major sponsor of the Latin Grammys, Heineken drove people to their website to enter the sweeps. One grand prize winner was sent to New York City for 3 days to attend the awards ceremony along with a VIP pass to the official After Party.
Heinekein 2007 Billboard Latin Music Awards Sweeps
Heineken again targeted their hispanic customers with a chance to win a trip for two to Miami for 4 days to attend the Billboard Latin Music Awards ceremoney along with other assoicated events.
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